![](http://kpd.media/wp-content/uploads/2014/06/ThePantry1.png)
Company:
The Pantry
Branch:
Restaurant & Catering
The Pantry is a re-brand and launch of an existing business.
In 2012 we set up the previous brand, named Salladsbaren and when they decided to rebrand we where once again involved in the design and branding of their new venture.
Relaunch, Branding & Marketing Campaign
- Logotype
- Shop Signage
- Entrence Signage
- Car Branding
- A-Stands & E-mail
- Sticker & Monter Signs
- Clothing Branding
- Gota Media
- Emmaboda Tidning
The logotype and branding are an important part of the company identity.
In conjunction with the owners, we brainstormed the new name, building concepts that fitted with the vision and re-launch of the business.
The Pantry – ditt lokala skafferi (your local food cupboard) was launched on the 12 june 2014.
New property sign for the venue.
There where already a light box on the property, so we measured the size and designed a new property sign.
Actual size:
2500 mm x 500 mm.
As the Pantry is situated inside the railway station, the main entrance is through the waiting hall.
Above the door is a glass wall, we popped the indoor sign for it here!
The Pantry also do catering service and a refrigerated minivan.
Kevii got the design job to ensure it got branding on, a local company added the branding onto the car.
This is the illustration that I made.
This is the A-Stand outside the premises.
We have made several A-stands to attract people to the launch and one to be put up after.
Both versions are being sent out via e-mail to local networks and published on the webpage.
Actual size:
500 mm x 700 mm
Date published:
09 June 2014
As this poster is quite big, we choose to include more information than in the daily newspaper.
They got 3 A-stands in the area, so this was printed for all of them.
Sticker to add branding to packaging.
Actual size: 30 mm x 30 mm.
Small monter signs that can be hand written with information and price.
Actual size: 80 mm x 110 mm.
Supplied art-work for t-shirt designs, the back has the following writing: “ditt lokala skafferi” that roughly translate to “your local food cupboard”
Local Media.
Gota Media is a media concern that runs several daily news paper in the south east of Sweden. Barometern & Östran are the two that covers the area in and around Emmaboda specifically.
To target the right market, and the launch of the new brand, it was decided to use several different media chanels.
Actual size on the local page for Emmaboda:
80 mm x 178 mm
Date published:
10 June 2014 & 12 June 2014
Emmaboda Tidning the local free news paper that comes out every second week, it covers Emmaboda specifically.
To target the right market, and the launch of the new brand, it was decided to use several different media chanels.
Actual size on the local page for Emmaboda Tidning: 124 mm x 365 mm (Standing Half Page)
Date published:
11 June 2014
As this ad is quite big, we choose to include more information than in the daily newspaper.
Solution:
Logotype
Photography
portrait
commercial
Design for
print media
online media
Branding
product branding
shop branding
Campaign
launch campaign